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Taking Brands To / From China
External & Internal
We have rich experience in helping brands reach and engage with external audiences as well as managing award-winning employer branding and employee engagement programs.
Xiaomi – Product Launch
Brand Hong Kong 2017 – Branding
RGE - Employer Branding – Our Core Value
British Council - Advertising campaign
Hong Kong Exporters Association - Branding
Grandtag – Brand Repositioning
Hang Seng Bank – Employer Branding
HSBC - Recruitment Marketing
BASF Teamies - Employee campaign
Herbalife Nutrition - Video Production
Microsoft – Media Relations
Microsoft – Media Relations
Li-Ning – Influencer Engagement
Plantur 21 – Influencer Engagement
Royal Golden Eagle (RGE) - Employee Communications
Singapore Airlines - Video Production
Alpecin - Product Launch
GoPro Fusion - Product Launch
Pfizer - Website Development
BOSE - Video Production
HKUST - Website Development
MetLife - Video Production
Zuellig Pharma - Video Production
BAFTA - Profile Building
Corporate Branding · Branding · Social · Media · Influencers
Superdry - Store Launch
Xiaomi - Product Launch
Brightstar - Product Launch
China Telecom - Mobile App Launch
GoPro - Experiential Events
Wallem - Branding
MetLife - Design
DFS - Event Design
Sun Life Financial - Design
HITACHI - Social Media
ZTE - Social Media
Flex - Social Media
TCL - Social Media
Nobu Hotel - Social Media
Janssen - Employee Communications
City of Dreams - Launch Events
Estee Lauder Companies Asia - Careers Website
Brand Hong Kong 2016 - Branding
OrbusNeich - Website production
"The Trade Desk China has grown so much, both in our industry awareness, business growth and team development. I see BlueCurrent being part of my / our “start-up” team which made all of these possible. BIG thank you!"
" I wanted to say a VERY big and heartfelt thank you to everyone for your hard work on the Centennial Book. I know it was a huge amount of effort, but I hope you’re all as proud of the final product as I am! "
“Big thanks to you and your team!”
“BlueCurrent – just want to drop a quick note to say – good stuff!! A lot of activity over the last few weeks and from where I sit, you guys are crushing it. “
“Thank you to the team for making my vision of this truly special project Through My Eyes a reality. I came to you with a name and idea and your team has helped build this into a tangible ‘Call to Action’ and inspiring collation of stories both for all the women who participated and also those who need the hope. I’m absolutely delighted!! This award is dedicated to all the strong women living with mBC, their families and HCPs without whom this idea would never have materialized.”
"Quality work and expertise are why TCL/we choose to work with Blue Current. The whole experience has been great and we are impressed by what we have achieved on our social and digital platforms in a very short period. It is always very thankful to have such a professional and enthusiastic team working for us."
"Since implementing our Corporate Branding project with BlueCurrent, we have had a tremendous response from the market both in terms of general awareness of the Wallem brand, but more importantly our clients improved understanding of the diversity services we provide under the Wallem brand."
Cheryl PanSenior Vice President and General Manager,
Hong Kong & Greater Bay Area
Cheryl is an award-winning PR and digital communications professional with various experiences of managing complex campaigns for a variety of clients across the region and in multiple languages.
Wayne YimVice President
Always striving for excellence, Wayne is an experienced media and communication professional, who works closely with MNCs and brands to deliver external and internal communications, media strategy, speaker training, multimedia production and event support.
Johan OlaussonVice President
Johan is an experienced branding, marketing, and communications professional who has worked with international clients, brands and campaigns in Hong Kong, mainland China, and the region.
Camille GereAccount Director
Camille is an experienced communications professional specialized in tech PR. She had the opportunity to build the reputation of virtually unknown brands at country level and held strategic regional roles managing heritage brands.
Maxy LiSenior Account Manager
Social media enthusiast on one side, avid trekker and wanderlust on the other, Maxy has over 6 years’ experience in integrated marketing, specifically in creative branding strategies, event management and video project coordination.
Skye LiaoAccount Manager
With a background in integrated communications, Skye’s expertise includes all aspects of social media campaigns on platforms in China and overseas, and she relaxes by wake surfing or cooking.
Cindy HongAccount Manager
As a passionate communicator and early adopter of new tech, Cindy is keen to explore creative new ways of thinking when it comes to content marketing, corporate communications and campaigns. She is always curious about the latest trends, creative products and cutting-edge technologies.
Alexa ChengAccount Manager
With creativity and style, Alexa is a great storyteller who makes brands across fashion, beauty, tech and finance loved by all.
Charlotte LiuSenior Account Executive
An enthusiastic PR and communications professional with Chinese copywriting expertise across many sectors, Charlotte is dedicated to finding new creative ways to tell stories that build brands.
Cynthia LUAccount Executive
As a film and book lover, Cynthia is always looking for inspiration for her next campaign or piece of content. Always the curious one, she is always willing to try her hand a wide range of new projects.
Cathy WongAssistant Account Executive
Cathy has worked across the media, public relations and marketing industry and is a lover of cats, movies, and Japanese idols!
Anna IpAssistant Account Executive
Anna is an avid reader. Her rich experience with words makes her a PR professional whose strengths are Chinese copywriting and social media management.
Anita ChanCreative Director
Production and Studio Management
Anita has over 16 years’ experience in Graphic Design. During her 8 years in the team, she brings with her not only a natural talent for design, also extensive experience in designing for a range of communications solutions for major international brands.
Orita is a graphic designer with experience in both digital and print design. Inside of work she loves getting stuck in to branding and event identity design projects. Outside of work, watching anime, gaming and listening to orchestral music are her all-time favourite activities.
Benny YingWeb Developer
Benny is a passionate web developer who isn’t afraid of the rapidly changing inner world of the Internet. “Feel the code, be the code…”
We are expanding rapidly and seek talented designers, web developers and account management staff to execute high-quality, cross-media marketing and communications programs. If you want to know more, drop us a line.