Brand Hong Kong 2016 – Branding
Click on each creative to link to the 30-second online commercial
The Information Services Department of the Hong Kong Government felt the timing was right for a new ‘Brand Hong Kong’ campaign to promote Hong Kong to the world. We conceived and created ‘Our Hong Kong’, a campaign to showcase Hong Kong’s strengths and achievements, attributes and values, to investors, visitors and entrepreneurs.
Through a series of engaging and interesting stories, ‘Our Hong Kong’ promoted Hong Kong’s strengths, achievements and aspirations while reinforcing its core values and attributes across four key areas: financial services and technology, innovation, arts and culture, and green living.
Run in top-tier global media across print, online and broadcast channels, the campaign continues to successfully promote all that’s great about Hong Kong to the world.