Superdry – Store Launch

We helped leading British fashion brand Superdry bring its fearless signature style to China.

With Superdry opening its first stores in Mainland China, our role was to raise awareness of the brand and get people in store, creating SuperZHUAI events to bring in the crowds.

We went online to reach our target audience, using top celebrities and influencers to get people talking. We ran a T shirt competition to get fans involved and created buzz with leading graffiti artists creating cool backdrops at the store openings.

Overall Campaign Result

  • 5,890,000 campaign impressions
  • 1,078 campaign posts

Design Campaign Result

  • 6,517 pages views
  • 2,648 unique page views
  • 80+ design submitted
  • 8,272 votes
  • 1,853 voters

7 KOLs posted about Superdry, generating:

  • 18,670,000 impressions