Microsoft, in partnership with IDC Asia/Pacific, produced a research paper titled “Unlocking the Economic Impact of Digital Transformation in Asia Pacific.” The paper predicts a dramatic acceleration in the pace of change across Asia Pacific’s economies while also outlining the impact that new tech such as AI and IoT will have on people’s jobs. We needed to make the content relatable to as wide an audience as possible. We identified different angles to make sure the paper was covered in many sections of the media, from tech and business news to HR media. The announcement achieved 35 pieces of coverage across print, online and broadcast media, including the cover story of one of Hong Kong’s top tier HR magazines.
