Alpecin – Product Launch
Men’s hair specialists Alpecin wanted to launch their new Hybrid Caffeine Shampoo in Hong Kong; they asked us to put together a media event that would ensure men’s hair care made the news.
An Alpecin survey showed that the vast majority of men in Hong Kong with a dry scalp were using the wrong shampoo, and we made sure this key message was pulled through via easy to understand infographics and a trilingual press release. At the launch, 22 members of the media and influencers from Hong Kong and southern China heard the report’s key findings from Alpecin executives and scientists, while a dermatologist shared his insights and tested the scalps of volunteers from the audience.
53 pieces of coverage across print, TV and online media
Two successful influencer social media campaigns led to 650 online responses