With the rise of social media, best-selling electronics giant TCL wanted a global Facebook page that would connect fans from around the world on one platform.
With extensive experience in the field of digital marketing, community management and social, we helped bring our client’s vision to life. In the midst of the media-frenzy over “X-Men: Days of Future Past” premiere, we leveraged their sponsorship to elevate the TCL brand as a global player in entertainment marketing and to grow the global TCL Facebook community.
Our truly integrated campaign included:
Social community management (Facebook & Instagram)
Creative and content development
Social advertising
Social media monitoring & listening
Blogger engagement
Facebook tab game
After the launch of the global TCL Facebook page, the community grew to nearly 86,000 fans in four months and generated over 300,000,000 impressions while fan engagement peaked at over 40%
