Our Expertise
Corporate Branding
We have the design, copy and consulting capabilities to formulate brand identities, develop brand messaging and assets and manage and run brand campaigns across platforms.
#Stakeholder Research and Mapping
#Brand Messaging
#Brand Design
#Brand Positioning/Personality
#Brand Assets
#Brand Campaign
Employer Communications
We have rich experience in creating and managing award-winning employer branding and employee engagement programmes. We can help you recruit or retain key talent or help you articulate your DE&I or CSR initiatives.
#Employee Research
# Recruitment Marketing
#Employee Value Proposition
#Employer Branding
# Employee Engagement
# Diversity Equity and Inclusion (DE&I)
#Corporate Social Responsibility (CSR)
Taking Brands To / From China
We are specialists in taking brands to China and helping Chinese companies, from the GBA to Shanghai, gain traction and grow their presence in overseas markets.
#Global Market Outreach
#China Market Knowledge
#Western/Chinese Social Media Expertise
#Media/Influencer Outreach
#GBA Expertise
Our Expertise
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Taking Brands To / From China
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Influencers
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Media
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Social
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Content Delivery
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Copywriting
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Design/Production
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Consulting
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Content Capability
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Websites
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Video
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Branding
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Content Type
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Employer Communications
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Corporate Branding
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Expertise
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External & Internal
We have rich experience in helping brands reach and engage with external audiences as well as managing award-winning employer branding and employee engagement programs.
Our Work
Brand Hong Kong 2017 – Branding
RGE - Employer Branding – Our Core Value
British Council - Advertising campaign
Hong Kong Exporters Association - Branding
Grandtag – Brand Repositioning
Hang Seng Bank – Employer Branding
HSBC - Recruitment Marketing
BASF Teamies - Employee campaign
Royal Golden Eagle (RGE) - Employee Communications
GoPro Fusion - Product Launch
GoPro - Experiential Events
Wallem - Branding
Janssen - Employee Communications
Estee Lauder Companies Asia - Careers Website
Brand Hong Kong 2016 - Branding
Our News
Testimonials
"The Trade Desk China has grown so much, both in our industry awareness, business growth and team development. I see BlueCurrent being part of my / our “start-up” team which made all of these possible. BIG thank you!"
" I wanted to say a VERY big and heartfelt thank you to everyone for your hard work on the Centennial Book. I know it was a huge amount of effort, but I hope you’re all as proud of the final product as I am! "
“Big thanks to you and your team!”
“BlueCurrent – just want to drop a quick note to say – good stuff!! A lot of activity over the last few weeks and from where I sit, you guys are crushing it. “
“Thank you to the team for making my vision of this truly special project Through My Eyes a reality. I came to you with a name and idea and your team has helped build this into a tangible ‘Call to Action’ and inspiring collation of stories both for all the women who participated and also those who need the hope. I’m absolutely delighted!! This award is dedicated to all the strong women living with mBC, their families and HCPs without whom this idea would never have materialized.”
"Quality work and expertise are why TCL/we choose to work with Blue Current. The whole experience has been great and we are impressed by what we have achieved on our social and digital platforms in a very short period. It is always very thankful to have such a professional and enthusiastic team working for us."
"Since implementing our Corporate Branding project with BlueCurrent, we have had a tremendous response from the market both in terms of general awareness of the Wallem brand, but more importantly our clients improved understanding of the diversity services we provide under the Wallem brand."
Our Team
Cheryl Pan
Senior Vice President & Partner,General Manager,
Hong Kong & Greater Bay Area
Johan Olausson
Vice PresidentLulu Zhang
Account DirectorCindy Hong
Senior Account ManagerWinnie Ngai
Senior Account ManagerCharlotte Liu
Account ManagerArya Gao
Account ExecutiveAnita Chan
Executive Director, Creative and ProductionOrita Ho
DesignerOpen Positions
We are expanding rapidly and seek talented designers, web developers and account management staff to execute high-quality, cross-media marketing and communications programs. If you want to know more, drop us a line or check out our open positions on LinkedIn.
Get In Touch
To find out more about BlueCurrent Hong Kong or to discuss your communications objectives,
please contact Cheryl Pan, Senior Vice President & Partner, General Manager, Hong Kong & Greater Bay Area: