MetLife – Design
MetLife asked us to develop a brochure to help them build a new Hong Kong agency sales force. We had an even better idea: we created a unique online lifestyle magazine that told the MetLife talent story to young professionals.
Rather than another old-school printed recruitment brochure, we brought MetLife the creative idea of writing, designing and producing an exciting new online lifestyle magazine to tell interesting stories about work and life in the new MetLife Agency sales force. Delivered online as an animated flip-book magazine ‘MetLife Lifestyle’ helped the firm reach and influence a younger target audience.