Our job was to launch leading tech company Xiaomi’s new MIX 2 smartphone to Hong Kong, an event which would be one of the biggest tech launches of the year. As the phone’s USPs are its full screen display and stunning design, we needed an event that would demonstrate the smartphone’s exciting visual capabilities in style.
We invited 49 journalists to Hong Kong’s Maritime Museum in Central and after Xiaomi’s executives presented the phone’s features, the journalists were led to a gallery filled with striking panoramic photos of Hong Kong, all taken on the MIX 2.
The event led to 120 articles online and in print in Hong Kong and China’s leading media outlets, positive message pull-through, increased sales – and a happy client.
