To promote the second Nobu Hotel in the world and first ever in Asia, Nobu Hospitality relied on our social media savvy to elevate the brand.
Through Facebook and Instagram channels we leveraged the celebrity of founding partners Chef Nobu Matsuhisa and Hollywood legend Robert De Niro to grow a community of fans from zero to over 120,000 in a matter of months. Working directly with the hotel operations team, we developed and executed a content plan that built excitement up to the official opening and celebrated the Grand Opening Event. We then sustained fan engagement to drive hotel bookings and restaurant visits.
