Li-Ning – Influencer Engagement

Leading Chinese sportswear label Li-Ning introduced a new collection of trainers, and we worked with our sister agency FleishmanHillard in Beijing to bring them to the attention of a global audience. We identified and engaged leading Hong Kong fashion influencers, and they pushed out engaging content on their social media, including beautifully shot images which were all hashtagged #無界 #李寧and #LiNing.