BAFTA – Profile Building

The British Academy of Film and Television Arts (BAFTA) hired us to enhance its presence in Hong Kong and Asia. Our job was to:

  • Build BAFTA’s international profile
  • Facilitate a cultural exchange between the UK and Asia
  • Highlight BAFTA’s role in inspiring and recognising the next generation of talent.
  • Encourage engagement through BAFTA’s channels.

Our multi-faceted communications plan was designed to reach different target audiences:

  • We curated and arranged content on BAFTA’s own social channels as well as partner or related organizations' feeds
  • We organized a series of 1-on-1 interviews and a large-scale press event
  • We arranged events for partners, sponsors and students