BAFTA – Profile Building
The British Academy of Film and Television Arts (BAFTA) hired us to enhance its presence in Hong Kong and Asia. Our job was to:
- Build BAFTA’s international profile
- Facilitate a cultural exchange between the UK and Asia
- Highlight BAFTA’s role in inspiring and recognising the next generation of talent.
- Encourage engagement through BAFTA’s channels.
Our multi-faceted communications plan was designed to reach different target audiences:
- We curated and arranged content on BAFTA’s own social channels as well as partner or related organizations' feeds
- We organized a series of 1-on-1 interviews and a large-scale press event
- We arranged events for partners, sponsors and students