ZTE – Social Media
ZTE, one of the world’s leading telecommunications companies, hired us to manage and to develop daily multimedia content for their Twitter, Facebook, LinkedIn and YouTube feeds.
In 2016 and 2017, we ran digital campaigns across some of these channels to highlight ZTE’s presence at MWC events in Spain, China and America and to tell their story to a wider audience.
The results for these event-focused campaigns was hugely successful:
- We reached 8.03 million people
- Saw engagement rates of over 950,000
- Acquired more than 91,000 new fans
- Reached an engagement ratio of 11.83%, a 7.2% jump from the previous year, and much more than the industry benchmark of 1%