Grandtag – Brand Repositioning

To support the repositioning of the Grandtag business, which was moving beyond insurance into a comprehensive suite of solutions across Wealth, Health and Legacy Planning, Blue Current was engaged to define and take to market the company’s new brand positioning. Based on extensive research, which included insights gathering from internal and external parties, Blue Current developed the core proposition of ‘A Passion to Go Beyond’ and a supporting visual identity featuring modern art. A new brand story, branding guidelines, sales support presentation and a suite of marketing collaterals were all produced, along with a completely redeveloped website.