Xiaomi – Product Launch
Chinese electronics specialist Xiaomi asked us to help launch two new mobile devices and its Mi box to the Hong Kong market while also highlighting their first Singles’ Day online shopping festival.
We organised a press conference and made sure the right people were there. We made the launch interactive by creating a branded smart living room experience. We arranged interviews and loaned out Xiaomi’s products to journalists, making sure they enjoyed a comprehensive interactive experience.
The results? Xiaomi got widespread digital and print media attention with positive message pull-through which led to increased sales and awareness of the brand.