When top integrated resort City of Dreams in Manila launched DreamPlay, an activity centre for children to play, create and learn with their favourite DreamWorks characters, we staged an opening event with children (and Shrek) as the stars.
We planned, produced and directed the DreamWorks grand launch event, managing everything from staging to props, as well as everyone involved, from the most senior client executives, to a local children’s choir and of course, Shrek, Fiona, Alex and Kung Fu Panda. Despite the saying, “never work with children and animals,” we pulled off a fun and effective event that attracted plenty of headlines.