Brightstar – Product Launch

We worked with mobile phone distributor Brightstar to launch the Cat B15 smartphone in Hong Kong, building brand awareness and stimulating sales.

We introduced the smartphone to targeted consumer, technology and construction media, as a rugged device, tailor-made for those spending a lot of time working and playing outside. By encouraging the media to test the phone’s water-proof, dust-proof and drop-resistant features, we were able to drive widespread positive media coverage.

The launch was widely and positively covered by media outlets with good message pull-through as many of the reports highlighted the phone’s unique features and specs.