Plantur 21 Nutri-Caffeine Shampoo helps to reduce hair loss and is targeted at young women who may experience hair loss through damaging hair styling or new mums suffering from fluctuating hormone levels. We were charged with raising the profile of the shampoo, and we identified 10 lifestyle and mummy micro-influencers who fitted Plantur 21’s target audience. Each influencer used the shampoo for two weeks and then on International Women’s Day told their followers all about their positive experience. Their social media content reached the people we needed it to, and the campaign resulted in a wealth of likes, comments and shares.
