Our Work
Brand Hong Kong 2017 – Branding
RGE - Employer Branding – Our Core Value
British Council - Advertising campaign
Hong Kong Exporters Association - Branding
Grandtag – Brand Repositioning
Hang Seng Bank – Employer Branding
HSBC - Recruitment Marketing
BASF Teamies - Employee campaign
Royal Golden Eagle (RGE) - Employee Communications
GoPro Fusion - Product Launch
GoPro - Experiential Events
Wallem - Branding
Janssen - Employee Communications
Estee Lauder Companies Asia - Careers Website
Brand Hong Kong 2016 - Branding
Our Team
Cheryl Pan
Senior Vice President and General Manager,Hong Kong & Greater Bay Area
Cheryl is an award-winning PR and digital communications professional with various experiences of managing complex campaigns for a variety of clients across the region and in multiple languages.
Wayne Yim
Vice PresidentAlways striving for excellence, Wayne is an experienced media and communication professional, who works closely with MNCs and brands to deliver external and internal communications, media strategy, speaker training, multimedia production and event support.
Camille Gere
Account DirectorCamille is an experienced communications professional specialized in tech PR. She had the opportunity to build the reputation of virtually unknown brands at country level and held strategic regional roles managing heritage brands.
Ruth Williams
ConsultantA versatile and experienced copywriter, Ruth writes about a wide range of sectors and enjoys crafting copy that connects with readers for a variety of brands and platforms.
Maxy Li
Senior Account ManagerSocial media enthusiast on one side, avid trekker and wanderlust on the other, Maxy has over 6 years’ experience in integrated marketing, specifically in creative branding strategies, event management and video project coordination.
Skye Liao
Account ManagerWith a background in integrated communications, Skye’s expertise includes all aspects of social media campaigns on platforms in China and overseas, and she relaxes by wake surfing or cooking.
Cindy Hong
Account ManagerAs a passionate communicator and early adopter of new tech, Cindy is keen to explore creative new ways of thinking when it comes to content marketing, corporate communications and campaigns. She is always curious about the latest trends, creative products and cutting-edge technologies.
Alexa Cheng
Account ManagerWith creativity and style, Alexa is a great storyteller who makes brands across fashion, beauty, tech and finance loved by all.
Cynthia LU
Account ExecutiveAs a film and book lover, Cynthia is always looking for inspiration for her next campaign or piece of content. Always the curious one, she is always willing to try her hand a wide range of new projects.
Cathy Wong
Assistant Account ExecutiveCathy has worked across the media, public relations and marketing industry and is a lover of cats, movies, and Japanese idols!
Anna Ip
Assistant Account ExecutiveAnna is an avid reader. Her rich experience with words makes her a PR professional whose strengths are Chinese copywriting and social media management.
Anita Chan
Creative DirectorProduction and Studio Management
Anita has over 16 years’ experience in Graphic Design. During her 8 years in the team, she brings with her not only a natural talent for design, also extensive experience in designing for a range of communications solutions for major international brands.
Orita Ho
DesignerOrita is a graphic designer with experience in both digital and print design. Inside of work she loves getting stuck in to branding and event identity design projects.
Outside of work, watching anime, gaming and listening to orchestral music are her all-time favourite activities.
Benny Ying
Web DeveloperBenny is a passionate web developer who isn’t afraid of the rapidly changing inner world of the Internet.
“Feel the code, be the code…”